Hi, I’m Lidija—a creative strategist and branding expert with Dutch roots, currently based in Vienna, Austria. With a PhD in Innovation & Brand Management and over 15 years of international experience, I specialize in city marketing, strategic brand development, and participatory innovation. Throughout my career, I’ve worked across multiple roles—startup founder, educator, researcher, and consultant—helping businesses and cities craft impactful brand identities and long-term strategies.

I combine data-driven insights with creative storytelling to shape meaningful brand experiences that connect people, places, and ideas. As an active member of networks like the European City Destination Alliance, Amsterdam & Partners, and international universities, I stay at the forefront of industry innovation. My expertise spans placemaking, public-private collaboration, and stakeholder engagement, driving urban development with a strong, hands-on approach.

My mantra? Let’s create, connect, and make an impact!